Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

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There are few things more complicated in analytics (all analytics, big data and huge data!) than multi-channel attribution modeling. We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a " gosh darn it where is my return on investment from […]

Multichannel Analytics- Tracking Online Impact Of Offline Campaigns

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Admit it, you secretly live in the fear of your Senior Management finding out that your online greatness is less a result of your online campaigns and more a result of the tons and tons your company has invested in the real world. The real world. "Offline" to you and me. :) We tend to […]