Email Marketing: Campaign Analysis, Metrics, Best Practices

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With all the sexiness oozing out of social media it might seem insane to write about email. It’s been relegated to the “OMG that cesspool of spam that no one cares about because everyone is using Google Wave and Facebook!” Not true. Email remains an immensely credible and profitable channel, with an immense reach to […]

Your Web Metrics: Super Lame or Super Awesome?

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Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Why? Sure your organization could be to blame (org structure, bad boss, ineffectual team). Perhaps your client […]