Your Web Metrics: Super Lame or Super Awesome?

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Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Why? Sure your organization could be to blame (org structure, bad boss, ineffectual team). Perhaps your client […]

Actively Avoid Insights: 4 Useful KPI Measurement Techniques

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Yes. I noticed the slightest hint of sarcasm in the title of this post. This post covers four commonly used measurement techniques that 9 times out of 10 work against the evolution of Reporting Squirrels into Analysis Ninjas. I'll also admit that most of the times when I encounter them I might think slightly less […]