Produce Actionable Insights: Mate Custom Reports With Adv Segments!

99.9996253% of Web Analytics reports produced are utterly useless. Partly because of a lack of any tie to business strategy (ensure you have a Digital Marketing & Measurement Model!), partly because they are out of the box standard reports that web analytics vendors create for “average” people (and we both know that you are not […]

Email Marketing: Campaign Analysis, Metrics, Best Practices

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With all the sexiness oozing out of social media it might seem insane to write about email. It’s been relegated to the “OMG that cesspool of spam that no one cares about because everyone is using Google Wave and Facebook!” Not true. Email remains an immensely credible and profitable channel, with an immense reach to […]