Google Analytics Visits Metric: Change. Implications. Opportunities.

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Recently the Google Analytics team changed the way sessionization algorithm. In lay terms… how the start, duration and end of a Visit is computed. A minor version of the butterfly effect occurred, one small change in a part of the system caused a few other smaller changes in other parts of the system. Some people […]

Six Tips For Improving High Bounce Rate / Low Conversion Web Pages

In my travels around the world the most frequently asked question is: "What's your favorite web analytics report? " A close second is: "How can I improve my web pages with high bounce / low conversion rates?" Or "I have done all I can and I don't know how else to improve my webpage, ideas?" […]