Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

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In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. It is the difference between plodding along, or winning big. But choosing what to focus on is extremely hard. You have to have a deeper understanding of the business, an expansive knowledge of what is possible […]

Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!

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My love for segmentation knows no bounds. Whether you do online, offline or nonline analysis, or just like to randomly play with data, insights arrive faster with segmentation. In fact, I've gone so far as to say: "All data in aggregate is crap." That's certainly a bit melodramatic, but beyond the most bare bones "ahh, […]