Measuring Incrementality: Controlled Experiments to the Rescue!

With a plethora of digital media channels at our disposal and new ones on the way every day(!), how do you prioritize your efforts? How do you figure out which channels to invest in more and which to kill? How do you figure out if you are spending more money reaching the exact same current […]

Excellent Analytics Tip #15: Measure Latent Conversions & Visitor Behavior

Here is an astonishingly brilliant, yet simple idea (if I may say so myself!): Why just measure conversions as one purchase or conversions just as a submission of a lead or opening of an account on facebook / twitter / what ever? Why not measure Visitor behavior after that first purchase / lead / membership […]