How To Suck At Social Media: An Indispensable Guide For Businesses

Facebook, at last count, has 1.5 billion monthly active users. YouTube has 1.2 billion users (watching 6 billion hours of videos!). Instagram has an estimated 400 million users. Those are some big gigantic numbers! I believe that every human with time to spare, and a connection to the web, should be on social media. The […]

See, Think, Do, Care Winning Combo: Content +Marketing +Measurement!

There have been tons and tons of implementations around the world of my wonderfully profitable See-Think-Do-Care business framework. This is immensely gratifying. Over the last year, I've also worked with many companies to drive new and rapid innovation in their digital strategies using the framework. In the process, I've learned a whole lot more, evolved […]