Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis +++

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A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. The questions reveal a bunch of things we used to worry about, and continue to, like data quality and creating data driven cultures. They also reveal things that starting to […]

Google Analytics Custom Reports: Paid Search Campaigns Analysis

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Every Analysis Ninja knows that standard reports are lame. The lameness stems from the fact that they are created for everyone, stuffed with as much "stuff" as anyone might want and hence in the end satiate no one. Custom reports on the other hand are, well, hand crafted by you for a specific purpose with […]