Six Web Metrics / Key Performance Indicators To Die For

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The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. Key Performance Indicators! This is a KPI and that is a KPI and "you don't have a KPI, oh my!" and "look at my KPI it is awesomer than yours!" and. . . . […]

Standard Metrics Revisited: #5 : Conversion / ROI Attribution

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My post on exactly how Time on Page and Time on Site are calculated by Web Analytics tools was well received but there were some people who had this reaction:        "Good lord! This seems so fragile! Abandon ship!!" I was not totally surprised at the reaction because people deep in the trenches […]