Google / DoubleClick Ad Planner: Competitive Intelligence Analysis

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Google's Ad Planner is less a competitive intelligence tool and more a tool that gives fantastic insights into understanding behavior of visitors to your website in context of the broader ecosystem. It also helps answer critical questions that have thus far stymied Online Marketers of all shapes and sizes (especially those in charge of acquisition). […]

Google Trends for Websites: Competitive Intelligence Analysis

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If you are on the web, or do Web Analysis, it is a real crime if you don't tap into the reams and reams of competitive intelligence data that is available online. It is a core component of a successful Web Analytics 2.0 strategy. A lot has changed even in the last six months in […]