Produce Actionable Insights: Mate Custom Reports With Adv Segments!

99.9996253% of Web Analytics reports produced are utterly useless. Partly because of a lack of any tie to business strategy (ensure you have a Digital Marketing & Measurement Model!), partly because they are out of the box standard reports that web analytics vendors create for “average” people (and we both know that you are not […]

Google Analytics Maximized: Deeper Analysis, Higher ROI & You

poise.jpg

I am sure you have a new year's resolution. Perhaps it is that you'll maximize the value you get out of your web analytics implementation (or should I say from your implemented web analytics tool since for many tools just implementing the tool is a multi year project!). For all Analysis Ninjas this special post […]