Google Analytics Maximized: Deeper Analysis, Higher ROI & You

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I am sure you have a new year's resolution. Perhaps it is that you'll maximize the value you get out of your web analytics implementation (or should I say from your implemented web analytics tool since for many tools just implementing the tool is a multi year project!). For all Analysis Ninjas this special post [...]

Google Analytics Releases Advanced Segmentation: Now Be A Ninja!

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The Google Analytics team announced the release of seven features today. The next stage in the metamorphosis of the popular web analytics tool. Without a doubt the feature that I am most excited about is Advanced Segmentation. This has been a long time coming (can you sense my pushiness!), and in this post I wanted [...]