Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!

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My love for segmentation knows no bounds. Whether you do online, offline or nonline analysis, or just like to randomly play with data, insights arrive faster with segmentation. In fact, I've gone so far as to say: "All data in aggregate is crap." That's certainly a bit melodramatic, but beyond the most bare bones "ahh, […]

Excellent Analytics Tip #24: Obsess About Real Business Profitability

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The art of analysis often fails to deliver ginarmous success simply because of how limited our worldview is when we go about identifying bottom-line impacting insights. Hence, this is a post on a simple concept that will drag you out of your current "what is happening on my website?" comfort zone, and out of your […]