Google Analytics Releases Advanced Segmentation: Now Be A Ninja!

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The Google Analytics team announced the release of seven features today. The next stage in the metamorphosis of the popular web analytics tool. Without a doubt the feature that I am most excited about is Advanced Segmentation. This has been a long time coming (can you sense my pushiness!), and in this post I wanted [...]

Consultants, Analysts: Present Impactful Analysis, Insightful Reports

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What would make you cry of happiness in a Web Analytics report? What would make you cry of happiness in any report / presentation that you got from a analytics practitioner or consultant or your mom? This post attempts to sort through the good, the bad and the ugly and answer that question (except that [...]