Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value

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I am going to break one of my unspoken cardinal rules: Only write about real problems and measurement that is actually possible in the real world. I am going to break the second part of the rule. I am going to define a way for you to think about measuring social media, and you can't […]

Measuring Incrementality: Controlled Experiments to the Rescue!

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With a plethora of digital media channels at our disposal and new ones on the way every day(!), how do you prioritize your efforts? How do you figure out which channels to invest in more and which to kill? How do you figure out if you are spending more money reaching the exact same current […]