Google Analytics Releases Advanced Segmentation: Now Be A Ninja!


The Google Analytics team announced the release of seven features today. The next stage in the metamorphosis of the popular web analytics tool. [Update: The team at Google has released a powerful new upgrade to its advanced segmentation feature, you can read about how to use it here: Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!] […]

Consultants, Analysts: Present Impactful Analysis, Insightful Reports


What would make you cry of happiness in a Web Analytics report? What would make you cry of happiness in any report / presentation that you got from a analytics practitioner or consultant or your mom? This post attempts to sort through the good, the bad and the ugly and answer that question (except that […]