Consultants, Analysts: Present Impactful Analysis, Insightful Reports

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What would make you cry of happiness in a Web Analytics report? What would make you cry of happiness in any report / presentation that you got from a analytics practitioner or consultant or your mom? This post attempts to sort through the good, the bad and the ugly and answer that question (except that […]

Make Web Analytics Actionable: Focus On "What's Changed"

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Here is a dirty little secret: Unless you are a exceptionally content heavy website And your content changes every day, it is quite unlikely that your Top 25 of anything changes all that much. So why do we insist on stuffing our dashboards with top x or this and top y of that and top […]