Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

Every indicator we have is that companies are investing more in every facet of analytics. Tools. People. Consulting. Processes. Yet, it is unclear if that increase in investment is being followed by a commensurate increase in value delivered to the organization's bottom-line. A part of reason for this mis-match in value delivered is that there […]

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

This should not be news to you. To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. Online, offline or nonline. Yet this structure rarely exists in companies. We are far too enamored with data collection and reporting the standard metrics we love because others love them because […]