A couple of weeks ago I had the pleasure of doing a webinar for Omniture.
The title was:
Solving For The What & The Why – Why Web Analytics Should Not Be Lonely!
Web Analytics is really good at showing you "What" your customers are doingâ€”even "When" and "How" and "How Much". But to find out "Why" they're doing the "What", you have to ask them.
The webinar covered why it is important to care about the "Why" when it comes to your customers and how qualitative customer research is a perfect complement to the quantitative "What" data from traditional web analytics reports.
As you all have now come to expect in the webinar I also share practical examples and actionable tips that you can implement right away and elevate the actionability of your data to solve both for your bottom-line and increase customer satisfaction.
I also introduce a new concept I am calling "scalable listening". We are all aware of what traditional qualitative methods are, and I cover those, but how can you overcome the challenge that the complexity of the web poses? Scalable listening.
Really fun stuff.
You can access the webinar at:
Click on: Advancing Web Analytics: Adding Qualitative Customer Data.
#1: Go to directly to www.omniture.com/static/745
#2: Fill out the Omniture lead / contact info form. I am sure our friends at Omniture will be happy to get any type of information you can provide (in exchange for viewing, and this is biased of course, an excellent webinar! :)).
#3: You'll see a Download Now page with a link to the the Video.
#4: Click on the Play button (or Part 1 clickable area right under the video player controls). Part two is Eric's presentation that you might also find informative, after the context that Part 1 will help set.
#5: Sit back, get a coffee (or Red Bull!) and be "infotained"! :)
This is my second collaboration with Omniture, the first being the Marketing ROI Workshop (if you are interested check out my reflections from that series). Both times I have had fun working with the team in Orem. I especially want to thank Wes Funk for all the efforts on this webinar, Wes is very good at what he does.
Check out the webinar at your convenience, I am confident you'll find it to be of value. But please come back and let me know what you think of it (was it of value? did you learn anything? should I do more of 'em?).
To tempt you here are some of the slides you'll see (I realize I am being a tease by not sharing any context and just the pretty pictures!).
Impact on customers…..
[In the webinar there is another remember to checkout the picture underneath this one!]
Have you consummated this marriage? Not just conducted, consummated!
All this hard work in service of one singular purpose…..
New HiPPO! Why? He's special…..
Integrate or die!
[I use few to no words on my slides now, on this slide the words are there to impress you with how many benefits await you. Are you impressed / convinced?]
Do remember to come back and let me know if you found value in the webinar. Thanks.