Admit it, you secretly live in the fear of your Senior Management finding out that your online greatness is less a result of your online campaigns and more a result of the tons and tons your company has invested in the real world. The real world. "Offl …
Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips
July 1, 2008 67 Comments
There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). It is perhaps one of the last few complex nuts left to crack. Why? Because it is hard. Not impossible. Just hard. And for now it is e …
The Difference Between Web Reporting And Web Analysis
April 4, 2011 82 Comments
Someone asked me this very simple question today. What's the difference between web reporting and web analysis? My instinct was to use the wry observation uttered by US Supreme Court Justice Potter Stewart in trying to define po rn: "I know it when I se …
Two Definitions Documents & A Web Analytics Interview.
September 14, 2006 6 Comments
The great discussion on the last post on Visitors generated a lot of great comments. One of the great side benefits was that Scott (benry.net/blog) shared a great document and a link that IMHO would be quite beneficial to all our readers. Thanks very much …
Six Rules For Creating A Data Driven Boss!
October 24, 2007 37 Comments
We, especially we the readers of this blog, often struggle with moving our organizations to be more data driven. The beautiful irony is that the bigger the organization the less likely it is to be data driven, inspite of large sums being spent on tools an …
2007 Predictions: Web Analytics
December 29, 2006 14 Comments
Andy Beal of the Marketing Pilgrim has tagged me for a new blog tagging meme that has just started. Andy was sweet enough to play when I tagged him for the personally tag game so it is only fair that we play along for his game! The 2007 Predictions tag ga …
Top Ranked Web Analytics Blogs
June 11, 2006 27 Comments
A simple process of trying to create a Top 10 list of Analytics blogs can be complex, here is the story (with some reporting tips sprinkled in). Of the 44.2 million (!!) blogs out there today 0.00013% from the field of "web analytics". I wanted to cr …
Top Ranked Web Analytics Blogs: July 2006
July 14, 2006 12 Comments
[There is a updated version of this post: Top Ranked Blogs: April 2007.] Second, new and improved, version of the top web analytics blogs rankings. After publication of the first list there was a lot of great feedback and critique and excellent sugges …
Top Ten Web Analytics Blogs : September 2006
September 29, 2006 16 Comments
[There is a updated version of this post: Top Ranked Blogs: April 2007.] Welcome to the third edition of the Top Ranked Web Analytics blogs. The evolution of the ranking system continues with a couple of tweaks to the ranking this time around. The pri …
How To Measure Success of a Blog (120 Days in Numbers)
September 18, 2006 41 Comments
[There is a updated version of this post, please check out: Tips For Measuring Success Of Your Blog (365 Days In Numbers).] Due to the sheer diversity of blogs and relative youth of the medium there is a lack of stand …
Tips For Measuring Success Of Your Blog (365 Days In Numbers)
May 16, 2007 42 Comments
[There is a updated version of this post, please check it out: Blog Metrics: Six Recommendations For Measuring Your Success.] On May 13th our son Chirag turned three and yesterday this blog turned one. I am more excited about Chirag's birthday but my f …
Top Ten Web Analytics Blogs: July 2007
July 27, 2007 34 Comments
Time to celebrate the one year anniversary of the top ranked web analytics blog list, and do so in high fashion with a new and improved ranking computation!! Doing this list has been a lot of fun, mostly because I am always trying to think of new and inte …
Celebrating Two One Thousands
February 14, 2007 14 Comments
The last time we celebrated something related to the blog was on 16th Aug 2006, reaching a technorati ranking under 10,000. In the last few days we had two wonderful events that call for a small celebration and big thanks. Both events have to do wit …
Rebel! Refuse Report Requests. Only Answer Business Questions, FTW.
October 4, 2010 55 Comments
Try this. Ask a famous blogger, a published author, a random twitterer or your mom how to succeed in web analytics, or how not to be a Reporting Squirrel. The answer will invariably be: Before you provide the data, ask the requestor what is the busi …
5 + 4 Actionable Tips To Kick Web Data Analysis Up A Notch, Or Two
July 26, 2010 38 Comments
We lovingly craft reports every day. We try to make sense of what they are saying. When we hear nothing we try to bludgeon them, hoping for the best. My hope in this post is to share some simple tips with you that might make your reports and analysis spea …
Recent Comments