It is surprising how often these "simple" things come up. "What is the difference between a metric and a key performance indicator (KPI)?" "What is a dimension in analytics?" "What is segmentation?" "Are goals metrics?" And many more. There seems to …
Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets
April 19, 2010 87 Comments
You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!
April 23, 2012 53 Comments
Yes, data is important. Helps make marketing better. Makes for smart organizations. Blah, blah, blah. You know the drill: Measure. Find insights. Take action. (Or die trying.) Ascend to corporate heaven. While there is a great deal of appreciation …
Best Web Metrics / KPIs for a Small, Medium or Large Sized Business
December 12, 2011 78 Comments
We have access to more data than God wants anyone to have. Thus it is not surprising that we feel overwhelmed, and rather than being data driven we just get paralyzed. Life does not have to be that scary. In fact a data driven life is sexiest digital life …
Actively Avoid Insights: 4 Useful KPI Measurement Techniques
February 18, 2009 68 Comments
Yes. I noticed the slightest hint of sarcasm in the title of this post. This post covers four commonly used measurement techniques that 9 times out of 10 work against the evolution of Reporting Squirrels into Analysis Ninjas. I'll also admit that most of …
"Dear Avinash": Be Awesome At Comparing KPI Trends Over Time
September 30, 2008 18 Comments
I get a lot of emails with questions, atleast 10 to 15 each day. Some are easy, others hard, and some mind boggling (due to their length, complexity or audacity!). "Dear Avinash" is an occasional series where I share some of my answers that might benefit …
Web Analytics Demystified: Revisited
February 4, 2008 24 Comments
Web Analytics is complex, not hard. Read this and make a ton of progress in three hours. Do five things, find insights, take action, ask for a bonus! High ROI no matter how you compute the outcome. Not nirvana. Just 35 points of progress out of 100, but w …
Web Analytics Demystified
December 18, 2007 118 Comments
New to web analytics? Confused about web Analytics? Think it is too hard? Scared of tools and consultants? This post is for you, its goal: Web Analytics Demystified! Yeah! Web Analytics is complex. That is what it is. Complex. Get the nuance? Complex …
Web Metrics Demystified
December 11, 2007 46 Comments
Confused about Web Analytics? How about Web Metrics? Have you been successfully scared? Rhetorical questions. Don't answer. :) Let's do this one step at a time, first let's demystify web metrics. We'll do web analytics another time. The hardest thing …
My Friend John
June 11, 2007 13 Comments
A story today, a personal one, and a public thank you. My friend John Marshall called me in the morning to tell me that he was leaving his job. He is (now was) the CEO of ClickTracks. A couple of questions came to my mind but mostly it brought back a rus …
Emetrics London Reflections: Triggers, Benchmarking, Identifying Goals & KPI Cards
April 2, 2007 18 Comments
This was my second time presenting at the Emetrics summit in London, and once again it was great to be at the event. The presentations were interesting, the conversations were wonderful and it was lovely to see so many old and new friends. Thanks to Matthe …
Microsoft Gatineau: My Wish-list for the Web Analytics Application
February 26, 2007 18 Comments
The other day I had the privilege of doing a interview with Jeff Lawrence, President of Sonicko Consulting. It was a lot of fun to do the interview because Jeff had such great questions. Two of his questions put me in a bit of a quandary (aren't all good …
Web Analytics: A Puzzle or A Mystery?
January 11, 2007 16 Comments
I am lucky that I get lots of interesting emails from readers of the blog. I got a one such absolutely wonderful email today from Andrew Burnette. I am reproducing it here with Andrew’s permission with no additional commentary. I am confid …
Hello, My Name is Avinash. What is Unique About You?
October 26, 2006 19 Comments
At conferences and summits there are always a lot of vendors and I imagine these events are really hard for them. Two reasons: 1) They have to stand out in a large crowd. 2) They have to do #1 when the most get is two to five mins with ea …
My Little Damini
September 7, 2006 24 Comments
A rare exception, a personal post on an otherwise non-personal blog. This is our beautiful daughter Damini….. Damini turned five recently. Tomorrow she goes for the third major surgery of her young life. She was born with a congenital nevi …
Top Ten Web Analytics Blogs: July 2007
July 27, 2007 34 Comments
Time to celebrate the one year anniversary of the top ranked web analytics blog list, and do so in high fashion with a new and improved ranking computation!! Doing this list has been a lot of fun, mostly because I am always trying to think of new and inte …
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