Analysts: Put up or shut up time!
This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question:
What is the return on investment (ROI) of digital analytics? What is the incremental revenue impact on the company's bottom-line for the investment in data, systems and people?
Isn't it amazing? We've not pointed the sexy arrow of accountability on ourselves!
Let's fix that in this post. Let's calculate the ROI of digital analytics. Let's show, with real numbers (!)…