There is unlimited amount of data thrown off our digital existences. (Or to use sexy term du jour , we have big data!)
Our leaders (companies, agencies, teams) have to deal with an incredibly complex landscape, and they don't have enough time.
The very natural outcomes is this ask of us: "Can you make it simple? What's the one thing I should care about?"
And we oblige: "Conversion Rate, that's it." Or "don't worry about anything except Facebook Likes." Or, "I read this blog, Bounce Rate is the only one!" Or, "Profitability, it is so sexy, just focus on Customer Lifetime Value, no, sorry, I mean Profitability."
To be fair,…