Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

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Two things I love a lot:

1. Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful.

2. Visuals, because if I can paint a simple picture about something complex it means I understand it and in turn I can explain it to others.

This post is at the intersection of those two lovely things.

Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge.

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick…

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Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!

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My love for segmentation knows no bounds. Whether you do online, offline or nonline analysis, or just like to randomly play with data, insights arrive faster with segmentation. In fact, I've gone so far as to say: "All data in aggregate is crap." That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening," you can't get anywhere with aggregate data. To assist your quest for faster, smarter insights, I've defined the Segmentation Selector Framework (Acquisition, Behavior, Outcomes), shared downloadable versions of my favorite segments, Non-Flirts, Social, Long Tail, and recommended the mating of custom reports with advanced segments (downloads provided there too!). We…

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