The art of analysis often fails to deliver ginarmous success simply because of how limited our worldview is when we go about identifying bottom-line impacting insights.
Hence, this is a post on a simple concept that will drag you out of your current "what is happening on my website?" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo.
Sounds like fun?
It is. And you end up becoming rich and famous. Not too shabby, right?
Macro Business Context: The Big Deal
Digital is an obsession for almost everyone who reads this blog. Part of the reason is that even if you work for a multi-channel…