Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics

Everyone likes chasing big shiny objects all the time. What's not to like. They are big. They are shiny. :)

But a lot of progress in life comes from doing the everyday small things better. A small improvement, every single day, to move the ball a little more forward.

A best practice I've developed is to take a step back and reflect on if I have a good balance between chasing shiny objects and making incremental progress on small every day things.

Today's post is from the latter category. It is a story about dealing with a complicated everyday challenge in an incrementally better way.

It is not quite about…

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Excellent Analytics Tip #24: Obsess About Real Business Profitability

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The art of analysis often fails to deliver ginarmous success simply because of how limited our worldview is when we go about identifying bottom-line impacting insights.

Hence, this is a post on a simple concept that will drag you out of your current "what is happening on my website?" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo.

Sounds like fun?

It is. And you end up becoming rich and famous. Not too shabby, right?

Macro Business Context: The Big Deal

Digital is an obsession for almost everyone who reads this blog. Part of the reason is that even if you work for a multi-channel…

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