Two Amazing Bar Charts: % Content Consumption, % Share of Search

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Would you believe me when I say that your digital analytics data –, from Google Analytics or WebTrends, et. al. –, might be hindering your ability to make some important strategic decisions? Would you believe me if I said that leveraging cool features like custom reporting and smart advanced segments might even be insufficient in some cases? Perhaps you are skeptical. I understand. We do have A LOT of data in our analytics tools. But sometimes, going outside our analytics tools can yield non-normal insights that can deliver a competitive advantage. I want to share two such examples in this post. Neither is an example of just site analytics. Rather,…

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Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics

Everyone likes chasing big shiny objects all the time. What's not to like. They are big. They are shiny. :)

But a lot of progress in life comes from doing the everyday small things better. A small improvement, every single day, to move the ball a little more forward.

A best practice I've developed is to take a step back and reflect on if I have a good balance between chasing shiny objects and making incremental progress on small every day things.

Today's post is from the latter category. It is a story about dealing with a complicated everyday challenge in an incrementally better way.

It is not quite about…

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