See-Think-Do: A Content, Marketing, Measurement Business Framework

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The world does not need a new business framework. I get "About 269,000,000 results (0.25 seconds)" for business framework on Google today.

But most of the frameworks available to us solve for divisional silos. For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Then there is Agile for engineering. And really the list is too long.

Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most…

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Two Amazing Bar Charts: % Content Consumption, % Share of Search

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Would you believe me when I say that your digital analytics data –, from Google Analytics or WebTrends, et. al. –, might be hindering your ability to make some important strategic decisions? Would you believe me if I said that leveraging cool features like custom reporting and smart advanced segments might even be insufficient in some cases? Perhaps you are skeptical. I understand. We do have A LOT of data in our analytics tools. But sometimes, going outside our analytics tools can yield non-normal insights that can deliver a competitive advantage. I want to share two such examples in this post. Neither is an example of just site analytics. Rather,…

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