We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. A small bang here, a big sizzle there, one big paid search campaign and … VICTORY!
Reality, as is its wont, is much more complex.
Yes, some of these things can help. (Except the flash bit. Remember: Every time you use flash on a website, a puppy dies! )
But a robust digital marketing strategy for medium- or…