Search: Not Provided: What Remains, Keyword Data Options, the Future

patterns-2.jpg

In late 2011, Google announced an effort to make search behavior more secure. Logged-in users were switched to using httpS from http. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results.

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided .

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools.

Yahoo! has recently announced switching to httpS as standard for all mail users,…

Keep reading: Search: Not Provided: What Remains, Keyword Data Options, the Future »

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

circles.jpg

Two things I love a lot:

1. Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful.

2. Visuals, because if I can paint a simple picture about something complex it means I understand it and in turn I can explain it to others.

This post is at the intersection of those two lovely things.

Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge.

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick…

Keep reading: Six Visual Solutions To Complex Digital Marketing/Analytics Challenges »