This I Believe: A Manifesto for a Magnificent Career

This I Believe was one of my favorite NPR programs. It's raison d'être: "Americans from all walks of life share the personal philosophies and core values that guide their daily lives."

In honor of that spirit, I'll take a step away from our mutual obsession with marketing and analytics and share with you the philosophies and values that guide me when I go to work every day.

My professional career spans three countries: India, Saudi Arabia and the United States. It spans factory work, market research, logistics, automotive, super-computers, broadband, financial services and … I'm not sure how to describe Google, but Google. I’ve contributed at the junior, senior,…

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Search: Not Provided: What Remains, Keyword Data Options, the Future

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In late 2011, Google announced an effort to make search behavior more secure. Logged-in users were switched to using httpS from http. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results.

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided .

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools.

Yahoo! has recently announced switching to httpS as standard for all mail users,…

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