Great Storytelling With Data: Visualize Simply And Focus Obsessively

The difference between a Reporting Squirrel and Analysis Ninja? Insights.

As in, the former is in the business of providing data, the latter in the business of understanding the performance implied by the data. That understanding leads to insights about why the performance occurred, which leads to so what we should do.

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Do you see how far away a Reporting Squirrel's job is from that of an Analysis Ninja?

For one, I hope you see the massive investment in self-development of business skills required to have…

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Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

Standard reports stink. Custom reports rock!

If you are a regular reader of this blog, you are quite familiar with this sentiment. I've expressed it often. :)

[Sidebar] I'm experimenting with sharing short stories via an insightful newsletter. I'd love for you to sign up: The Marketing Analytics Intersect. Thanks! [/Sidebar]

The primary reason is simple: You are unique. Your business is unique. Why would a report created for everyone work for the special someone that you are?

There are other great reasons as well.

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). When shared,…

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