If you don't have goals, you are not doing digital analytics. You are doing i am wasting earth's precious oxygenalytics.
Let's back up. Let me start with a story.
[Sidebar] I'm experimenting with sharing short stories via an insightful newsletter. I'd love for you to sign up: The Marketing Analytics Intersect. Thanks! [/Sidebar]
Now, let's get back to the story.
We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. I started to outline a simple framework that stated that no one should look at anything daily (that should all…