Digital Marketing And Analytics: Two Ladders For Magnificent Success

step-by-step.jpg

The most common mistakes digital practitioners and leaders make is to either do things in the wrong order, or to try and do too much at one time. Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). People become frustrated (you hire smart people, they run off to build you the Taj Mahal, meanwhile you don't have a functioning toilet). Business results suffer. There is something in humans that makes us want to do the hard things, to shoot for the most complex right away, to want to be challenged to infinity. In many cases,…

Keep reading: Digital Marketing And Analytics: Two Ladders For Magnificent Success »

This I Believe: A Manifesto for a Magnificent Career

This I Believe was one of my favorite NPR programs. It's raison d'être: "Americans from all walks of life share the personal philosophies and core values that guide their daily lives."

In honor of that spirit, I'll take a step away from our mutual obsession with marketing and analytics and share with you the philosophies and values that guide me when I go to work every day.

My professional career spans three countries: India, Saudi Arabia and the United States. It spans factory work, market research, logistics, automotive, super-computers, broadband, financial services and … I'm not sure how to describe Google, but Google. I’ve contributed at the junior, senior,…

Keep reading: This I Believe: A Manifesto for a Magnificent Career »