Data Analysis 101: Seven Simple Mistakes That Limit Your Salary

October 31, 2011 77 Comments
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Data analysis is not easy. It takes years to get good at it, and once you get good at it you realize how much more there is to learn. That is part of the joy. You are always learning. You are always growing.

This blogpost is a collection of tips I share with my friends who are just starting out. Each tip is a "simple" mistake that is easily avoided. My hope is that you'll skip them if you are aware of them, and move on to making more important valuable mistakes. :)

My plan is to wrap each tip with additional observations, context that will be of value…

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Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value

October 10, 2011 155 Comments
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I am going to break one of my unspoken cardinal rules: Only write about real problems and measurement that is actually possible in the real world.

I am going to break the second part of the rule.

I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend.

So why break the rule?

Social media is evolving at an incredible pace. Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). The impact on the data side of the ecosystem…

Keep reading: Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value »