Excellent Analytics Tip #22: Calculate Return On Analytics Investment!

63 Comments | Print | PDF
bloom-1.jpg

Analysts: Put up or shut up time!

This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question:

What is the return on investment (ROI) of digital analytics? What is the incremental revenue impact on the company's bottom-line for the investment in data, systems and people?

Isn't it amazing? We've not pointed the sexy arrow of accountability on ourselves!

Let's fix that in this post. Let's calculate the ROI of digital analytics. Let's show, with real numbers (!)…

Keep reading: Excellent Analytics Tip #22: Calculate Return On Analytics Investment! »

7 Incredible Web Design, Branding, Digital Marketing Experiences

144 Comments | Print | PDF
smart_prettiness.jpg

We are surrounded by incredible digital experiences. Masterful design, branding and marketing.

Yet, it would be fair to say we are also drowning in awful digital experiences – or, at the very minimum, experiences that seem to be stuck in 1991.

As a Digital Marketing Evangelist you can imagine how much that pains me.

When I work with companies, I do my very best to bring my deep and undying passion for creativity and digital awesomeness to them. One manifestation of that is the stories I tell by comparing and contrasting the client's digital existence with others I consider best of breed.

In this blog post I want to try…

Keep reading: 7 Incredible Web Design, Branding, Digital Marketing Experiences »