The Marketing < > Analytics Intersect: My Newsletter!

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics.

My goal is to get you promoted, you are going to love it. So. Please do sign up. But, first, as you've come to expect from this blog… Context…

Should you own or rent?

The logic we are taught from when we were babies is that it is better to own than rent. Reality is actually a bit more complicated.

In our context, let's consider two applications of own and rent.

In the past I've spoken about own vs. rent in context of platforms. Facebook,…

Keep reading: The Marketing < > Analytics Intersect: My Newsletter! »

Rock Analytics More: Obsess About Goals And Goal Values!

If you don't have goals, you are not doing digital analytics. You are doing i am wasting earth's precious oxygenalytics.

Let's back up. Let me start with a story.

[Sidebar] I'm experimenting with sharing short stories via an insightful newsletter. I'd love for you to sign up: The Marketing Analytics Intersect. Thanks! [/Sidebar]

Now, let's get back to the story.

We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. I started to outline a simple framework that stated that no one should look at anything daily (that should all…

Keep reading: Rock Analytics More: Obsess About Goals And Goal Values! »