Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

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We have access to more data than God wants anyone to have. Thus it is not surprising that we feel overwhelmed, and rather than being data driven we just get paralyzed. Life does not have to be that scary. In fact a data driven life is sexiest digital life you can imagine.

In this blog post we are going to bring the sexyback. I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. You'll be able to quickly go from "omg what can I do!" to "omg what am I…

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Smarter Data Analysis of Google's https (not provided) change: 5 Steps

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It is astonishingly common that we are asked to analyze the impossible. In perhaps a career-limiting move I'm going to try to do that today (and for a controversial topic to boot!).

In this post about an important Google change, I want you to focus less on the data and focus more on the methodology. And – so important – I want you to help me with your ideas of how we can do this impossible analysis better, in the complete absence of data :). So please share your ideas via comments and let's together make a smarter ecosystem.

On board? Let's go….

In an effort to make search…

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