Digital Design & User Experience Best Practices: Happiness + Profits!

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We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before.

Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park.

I mean look at Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be…

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Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

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There is unlimited amount of data thrown off our digital existences. (Or to use sexy term du jour , we have big data!)

Our leaders (companies, agencies, teams) have to deal with an incredibly complex landscape, and they don't have enough time.

The very natural outcomes is this ask of us: "Can you make it simple? What's the one thing I should care about?"

And we oblige: "Conversion Rate, that's it." Or "don't worry about anything except Facebook Likes." Or, "I read this blog, Bounce Rate is the only one!" Or, "Profitability, it is so sexy, just focus on Customer Lifetime Value, no, sorry, I mean Profitability."

To be fair,…

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