YouTube Marketing And Analytics: A Primer For Magnificent Success

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YouTube is magnificent. YouTube is amazing. YouTube is…. wait, let me quantify that.

YouTube Marketing and Analytics Framework for Success

According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. And rather than just being content you watch, it is content you watch, share and shape. How cool is that!

As of March 2013, one billion, (B!), people around the world watch seven billion (still B!) hours of YouTube every month. How crazy big is that!

One more thing to ponder… One hundred hours of video is uploaded into YouTube every single minute, as of May 2013. #omg

The only reason my kids…

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Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

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Every indicator we have is that companies are investing more in every facet of analytics. Tools. People. Consulting. Processes.

Yet, it is unclear if that increase in investment is being followed by a commensurate increase in value delivered to the organization's bottom-line.

A part of reason for this mis-match in value delivered is that there is a natural evolution that needs to occur. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. But a larger part of the reason is that companies don't quite make the right choices in what behavior to incentivize, they make mistakes when creating the organization structure, and…

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