Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

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There is unlimited amount of data thrown off our digital existences. (Or to use sexy term du jour , we have big data!)

Our leaders (companies, agencies, teams) have to deal with an incredibly complex landscape, and they don't have enough time.

The very natural outcomes is this ask of us: "Can you make it simple? What's the one thing I should care about?"

And we oblige: "Conversion Rate, that's it." Or "don't worry about anything except Facebook Likes." Or, "I read this blog, Bounce Rate is the only one!" Or, "Profitability, it is so sexy, just focus on Customer Lifetime Value, no, sorry, I mean Profitability."

To be fair,…

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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

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Every once in a while I take a pause and answer your questions, your burning questions (!), about digital marketing and analytics.

I'd requested you to submit questions on my Facebook or Google+ pages and am always delighted at the wide range of challenges you share.

For some answers, What is Avinash's typical day like? Hour-by-hour report please. :)?, you'll have to wait for my biography (thanks for asking Simo Ahava!). I'll answer a selection of other questions in this post.

We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation.

Many of these questions have multiple possible answers, I invite you to…

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