How To Suck At Social Media: An Indispensable Guide For Businesses

Facebook, at last count, has 1.5 billion monthly active users. YouTube has 1.2 billion users (watching 6 billion hours of videos!). Instagram has an estimated 400 million users.

Those are some big gigantic numbers!

I believe that every human with time to spare, and a connection to the web, should be on social media. The benefits are numerous. Facebook allows you to stay close to people you choose to. YouTube has democratized entertainment and education. Instagram allows you to express your creativity, and soak up expressions from others. Twitter, Pinterest, Google+, others have a role to play as well.

Humans, check.

But, what about businesses? Companies small and big? In…

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Great Storytelling With Data: Visualize Simply And Focus Obsessively

The difference between a Reporting Squirrel and Analysis Ninja? Insights.

As in, the former is in the business of providing data, the latter in the business of understanding the performance implied by the data. That understanding leads to insights about why the performance occurred, which leads to so what we should do.

Do you see how far away a Reporting Squirrel's job is from that of an Analysis Ninja?

For one, I hope you see the massive investment in self-development of business skills required to have the foundation required to get to the why and, even more, the so what.

Pause. Reflect on the implication of that why and so…

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