We already have a lot of data at our disposal in the world of Web Insights. Clickstream, Outcomes, Surveys, Usability etc. That in itself is hard to wrap our brains around.
But there is one more really great source of data out there that I am sure some of you are already tapping into, perhaps not as many of as that could benefit from it. I am of course talking about the data that falls broadly into the category of “competitive intelligence”.
The most compelling reason to tap into competitive intelligence is that in many ways it allows you to step away from your silo, the existence that is…
Keep reading: Competitive Intelligence Analysis: Why, What & How to Choose »
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