Competitive Intelligence Analysis: Metrics, Tips & Best Practices

The post on Monday was titled: Competitive Intelligence Analysis: Why, What & How to Choose. This post takes a few steps deeper into the world of competitive intelligence with best practice recommendations for analysis, metrics that you should report on and traps you can avoid. Hopefully this will be helpful in focusing our valuable energies and produce impactful actionable insights.

If you have not had a chance to read the other post I recommend it as foundational material for this one.

Two suggestions for things Not to do:

1) Conversion Rate: The instant tendency for anyone, especially Senior Management, is to ask for the competitor’s conversion rate and compare it…

Keep reading: Competitive Intelligence Analysis: Metrics, Tips & Best Practices »

1,200,157 to 9,744 in 3: Thank You All.

A purpose is important. Equally important is a direction. Perhaps even more is to have a goal. When I started the blog I set goals for myself, mostly for motivation purposes. Three comments for each blog post (qualitative goal) and to get a Technorati ranking of under 10,000 by December 2006 (quantitative goal).

I am so thrilled that Occam’s Razor met that goal in three months! I am quite amazed at that because I did not think there would be enough people interested in the content to read it and link to it (or debate it on their blogs).

There is a lot of good content on the web…

Keep reading: 1,200,157 to 9,744 in 3: Thank You All. »