I spoke with Eric Mattson of Marketing Monger on the topic of Web Decision Making. You can check out the resulting podcast on his blog.
Eric is on a path to conduct 1,000 podcasts of Marketers, Innovators and Entrepreneurs. If you are interested in those three categories I definitely recommend his blog, he has spoken to very interesting people in the web space.
You can also download the podcast here: MarketingMonger Podcast (5.12 mb, 22 mins).
In our conversation we covered many points in the web analytics and insights arena. The following questions we covered in some detail:
What to look for when looking for great Web Analytics, and where? How do you begin…
Keep reading: Marketing Monger: Web Analytics Podcast »