Are You Into Internal Site Search Analysis? You Should Be

All of us are doing SEM/PPC, many of us are doing SEO but very few of us are paying any attention to our internal site search. Even companies that are extremely sophisticated with search campaigns treat internal site search as a step child / orphan / use your favorite metaphor.

Internal site search is someone visiting your website and using the search feature on your website to find information.

As websites have become complex (just look at amazon’s home page) an increasing amount of site users are jumping to the site search box and using that to find what they want. Internal site search usage numbers are hard to come…

Keep reading: Are You Into Internal Site Search Analysis? You Should Be »

Ten Minutes With…….. Matt Belkin

Ten Minutes With….. is a new series where occasionally I’ll interview interesting people on the topic of Web Decision Making. With my questions I am hoping to get to know the interviewee a bit better, for them to share thoughts about their company/work and finally glean insights that might be helpful to all of us in the industry.  I hope you’ll enjoy the series.

My first interview is with someone I find extremely interesting: Matt Belkin. Matt’s the VP for Best Practices for Omniture Inc. Most recently I met Matt at the Emetrics summit in Santa Barbara and I am always struck by his passion for our space, a passion that is contagious.

Keep reading: Ten Minutes With…….. Matt Belkin »