I recently had the privilege of doing an interview with James Maguire of ecommerce-guide.com. The overall scope of the interview was to talk about what do small and mid-sized businesses need to do in order to extract value from their web analytics implementations. The goal was to provide recommendations and tips on specific reports and touch on the “hot” area of Search.
You can find the complete interview on the ecommerce-guide website: How to Use Web Analytics, Part 1. It is a brisk ten minute read, I recommend it (of course you expect me to say that about my own interview!!).
Here is a summary of the interview (but not too…
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