Qualitative analysis is very important, especially in our world where we Web Analysts lean perhaps a bit too much towards clickstream data as the source of almost all reporting and analysis.
In my post on importance of Qualitative data it was discussed why understanding the Why was critical (if you have not read that post it has foundational material that you might read before reading this one, please click here).
When you think Usability perhaps the thought of Lab Usability Testing comes to mind. Or maybe Follow Me Homes or Eye Tracking or other fancier methodologies come to mind. I am sure Surveys don’t, and but surveys, done right, can…
Keep reading: Got Surveys? Recommendations from the Trenches »