It is a crime against our customers if we don’t have a robust web Experimentation & Testing program in our respective companies. That is a bold statement but a good testing program is truly game changing in multiple ways.
(If you have not read the Experimentation and Testing Primer post I recommend that as foundational material for this post.)
The good news is that Experimentation and Testing is increasingly being accepted as something any decent web program should constantly be engaged in. The wonderful thing is that now technology makes it increasingly easy to test your ideas and insights, cheaply and quickly.
We are not limited by the long…
Keep reading: Build A Great Web Experimentation & Testing Program »