Excellent Analytics Tip#3: Turbocharge Your SEM/PPC Analysis

Search Engine Marketing / Pay Per Click, is the hottest thing around. Everyone is doing it and if you are not doing it you dare not admit it for the fear of looking crazy. There are more agencies and consultants out there than you could care to count and all of us are trying to work with all of them trying to do our best.

My hypothesis is that while a few companies are laughing all the way to the bank as a result of their SEM/PPC campaigns the rest are probably not maximizing return on investment.

We in the Web Insights world can play a killer role in helping our companies truly…

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Top Ranked Web Analytics Blogs – Redux

The extraordinary Eric Peterson has posted a very detailed and strong dissent to my recent post ranking Top Analytics Blogs. He adds more wisdom and perspective to the problems with my methodology, he adds to the ones I had already identified in my post.

(Important: If you have not already read my posting and methodology used please read it first, click here. Then before your read any further please read Eric’s perspective: Okay, you're gonna think I'm a jerk for saying this …. I know this sounds cumbersome but I promise you it will be worth it. If you don’t think it was worth it please email me and I…

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