It is only fair to follow up a post titled "Stop obsessing about conversion rate" with this post. (Just in case you have not read the Stop Obsessing post that please read that first for more context).
Conversion rate is a very important metric, used properly. Here is my point of view on the basics and best practices for measuring conversion rate.
Definition first: Conversion rate, in percentage, equals Outcomes divided by Unique Visitors during a particular time period.
What are Outcomes: From a macro perspective any reason for which your website exists. Most frequently this is the total number of orders submitted or total number of leads collected or total number…