How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons:
Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line.
It measures the customer interaction in a very small number of web pages, probably one for cart and two to three for checkout. How many metrics out there can compete with that? Few pages, awesome optimization potential.
Win-Win: By the time visitors fall into the influence of this metric they want to give…