Excellent Analytics Tip#4: Make Your Analysis/Reports "Connectable"

We have already beaten this horse dead, several times over: Web analysis is hard, there is too much data, don’t know how much of it to trust.

Also yes your job as a web analyst is a very hard one, even if you overcome the data hurdles there is still the challenge of convincing people to listen to you and take action based on your analysis / insights.

Perhaps it is because we swim in “session_id’s” and  “shopper_id’s” and “evar’s” and “parameters” and “strings” that often the analysis that comes out of all that excellent work is very "dry". One of the reasons our decision makers don’t jump up and…

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Ten Minutes With….. Dr. Stephen Turner

The world of web analytics is blessed with many interesting, intelligent, innovative people. But if I had to pick just one person to spend an hour with from that entire community it would be Dr. Stephen Turner.

Dr. Turner is the author of one of the earliest “web analytics” application Analog, which is still the most popular logfile analyzer in the world. He is also the Chief Technology Officer at ClickTracks. His is an academic by background (his research was on Stochastic Networks, just writing that makes me sound smart! : ), for his research publications click here.

I have had the pleasure of meeting and collaborating with Dr. Turner on many…

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