EricB’s recent post on his excellent blog Inside Analytics was on the topic of Analytics and Results. It covered two things (Eric correct me if I misstate anything):
1) Concern in the blogosphere and elsewhere around potential for misuse by Google of data they have from AdWords and Google Analytics and
2) Need for defining a new industry standard for measuring “conversions” or “actions”.
I started to write a comment on his post around the first point but it got so long that I thought it might be better off as a blog post.
Context and "Back Story":
There seems to be some concern in the industry, newspapers and…