The post on Monday was titled: Competitive Intelligence Analysis: Why, What & How to Choose. This post takes a few steps deeper into the world of competitive intelligence with best practice recommendations for analysis, metrics that you should report on and traps you can avoid. Hopefully this will be helpful in focusing our valuable energies and produce impactful actionable insights.
If you have not had a chance to read the other post I recommend it as foundational material for this one.
Two suggestions for things Not to do:
1) Conversion Rate: The instant tendency for anyone, especially Senior Management, is to ask for the competitor’s conversion rate and compare it…