Excellent Analytics Tip#5: Conversion Rate Basics & Best Practices

It is only fair to follow up a post titled "Stop obsessing about conversion rate"  with this post.  (Just in case you have not read the Stop Obsessing post that please read that first for more context).

Conversion rate is a very important metric, used properly. Here is my point of view on the basics and best practices for measuring conversion rate.

Definition first: Conversion rate, in percentage, equals Outcomes divided by Unique Visitors during a particular time period.

What are Outcomes: From a macro perspective any reason for which your website exists. Most frequently this is the total number of orders submitted or total number of leads collected or total number…

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Avinash @ Google TechTalk

On July 24th I had the privilege of giving a presentation at the Google Mountain View headquarters as a part of Google’s TechTalk series (thanks Brett). The topic was Customer Centric Web Decision Making.

The talk covered some of the topics that I have already blogged about here but there is a lot of new material I have not had a chance to blog about.

I really enjoyed the session and thought that I’ll share the video with you all. The video is 46 mins long and there are some great questions from the Google audience at the end.

I have to forewarn you that the quality of the video is good but not exceptional. Most of…

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