Search Engine Marketing / Pay Per Click, is the hottest thing around. Everyone is doing it and if you are not doing it you dare not admit it for the fear of looking crazy. There are more agencies and consultants out there than you could care to count and all of us are trying to work with all of them trying to do our best.
My hypothesis is that while a few companies are laughing all the way to the bank as a result of their SEM/PPC campaigns the rest are probably not maximizing return on investment.
We in the Web Insights world can play a killer role in helping our companies truly…
Keep reading: Excellent Analytics Tip#3: Turbocharge Your SEM/PPC Analysis »
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