Occam's Razor by Avinash Kaushik

Tips for Web Analytics Success for Small Businesses

I recently had the privilege of doing an interview with James Maguire of ecommerce-guide.com. The overall scope of the interview was to talk about what do small and mid-sized businesses need to do in order to extract value from their web analytics implementations. The goal was to provide recommendations and tips on specific reports and touch on the “hot” area of Search.

You can find the complete interview on the ecommerce-guide website: How to Use Web Analytics, Part 1. It is a brisk ten minute read, I recommend it (of course you expect me to say that about my own interview!!).

Here is a summary of the interview (but not too…

Keep reading: Tips for Web Analytics Success for Small Businesses »

Are You Into Internal Site Search Analysis? You Should Be

All of us are doing SEM/PPC, many of us are doing SEO but very few of us are paying any attention to our internal site search. Even companies that are extremely sophisticated with search campaigns treat internal site search as a step child / orphan / use your favorite metaphor.

Internal site search is someone visiting your website and using the search feature on your website to find information.

As websites have become complex (just look at amazon’s home page) an increasing amount of site users are jumping to the site search box and using that to find what they want. Internal site search usage numbers are hard to come…

Keep reading: Are You Into Internal Site Search Analysis? You Should Be »