It seems that every good web analyst / practitioner / director / vp’s wish list of a perfect web analytics tool starts with a desire to get “real-time” data.
The thought being that with the fast pace of the web and everything changing all the time getting real-time data is mandatory to being able to take advantage of all that the web has to offer from its ability to cough up so much data.
This customer desire seems to be so pervasive that every little and big web analytics vendor prominently advertises how real-time their data is. Someone says I can do every five hours, the next guy says…
Keep reading: Is Real-Time Analytics Really Relevant? »