Occam's Razor by Avinash Kaushik

[ NOTE: There is a updated version of this post & visualization: Click Here. ]

We all deal with data and we do our best to crunch it and munch it and scrunch it and beat it to death to find some actionable insights. Then we go up against a “committee” or to a decision maker and present our insights only to cause a lot less action to be taken than we had originally anticipated.

Effective communication of reports / data / insights / tables / graphs / stuff is extremely hard, and it is harder still in the complex ecosystem that is the web where there are sixteen things changing…

Keep reading: The Awesome Power of Data Visualization »

Tips for Web Analytics Success for Small Businesses

I recently had the privilege of doing an interview with James Maguire of ecommerce-guide.com. The overall scope of the interview was to talk about what do small and mid-sized businesses need to do in order to extract value from their web analytics implementations. The goal was to provide recommendations and tips on specific reports and touch on the “hot” area of Search.

You can find the complete interview on the ecommerce-guide website: How to Use Web Analytics, Part 1. It is a brisk ten minute read, I recommend it (of course you expect me to say that about my own interview!!).

Here is a summary of the interview (but not too…

Keep reading: Tips for Web Analytics Success for Small Businesses »