Excellent Analytics Tip#6: Measure Days & Visits to Purchase

There are many good metrics that help us understand customer behavior on our websites. Conversion rate, page views per visitors, average time in website, average number of pages to purchase etc etc, and you can segment them. But sometimes they leave us hungry and unfulfilled.

I have not seen these two metrics a lot in off the shelf packages but I like them a lot because they can be deeply insightful about customer behavior, specifically in context of an outcome.  The metrics are “Days to Purchase” & “Visits to Purchase”. I am sure you've seen them used before, if you have not read on.

(I am using the term purchase…

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Competitive Intelligence Analysis: Metrics, Tips & Best Practices

The post on Monday was titled: Competitive Intelligence Analysis: Why, What & How to Choose. This post takes a few steps deeper into the world of competitive intelligence with best practice recommendations for analysis, metrics that you should report on and traps you can avoid. Hopefully this will be helpful in focusing our valuable energies and produce impactful actionable insights.

If you have not had a chance to read the other post I recommend it as foundational material for this one.

Two suggestions for things Not to do:

1) Conversion Rate: The instant tendency for anyone, especially Senior Management, is to ask for the competitor’s conversion rate and compare it…

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