Excellent Analytics Tip #8: Measure the Real Conversion Rate & "Opportunity Pie"

The topic of my speech at the E-consultancy Online Marketing Masterclasses 2006 in London is "Conversion Rate Optimization: What, Why, How".

While working on one of the slides (Tip # 9) the realization dawned that we measure conversion rate rather sub optimally and in a way that grossly overestimates the improvement possibilities.

This post will cover how you can improve your Conversion Rate in ten minutes by doing nothing more than applying simple math or by doing some really amazing investigative work you can figure out what your Real Conversion Rate (TM) is and help your company figure out what the actual size of the opportunity you have on your website…

Keep reading: Excellent Analytics Tip #8: Measure the Real Conversion Rate & "Opportunity Pie" »

Web Analysis: In-house or Out-sourced or Something Else?

A reader of our blog Ravi P asked: whether web analytics is great being in-house or should it be out-sourced ? or it could be some type of hybrid model? What a great question, thanks Ravi.

At the moment across the ecosystem there does not seem to be a single model that is totally dominant. We have some web analytics teams in companies that are all in-house. We have a whole bunch that are sort of a hybrid, some work done in-house but most of the work done by individual outside Consultants  or via one of the larger web analytics consulting Companies. There are fewer completely out-sourced models for some…

Keep reading: Web Analysis: In-house or Out-sourced or Something Else? »