Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric

How many metrics can you call adorable?  Site abandonment rate is an adorable metric, to me : ), for these reasons:

Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line.

It measures the customer interaction in a very small number of web pages, probably one for cart and two to three for checkout. How many metrics out there can compete with that? Few pages, awesome optimization potential.

Win-Win: By the time visitors fall into the influence of this metric they want to give…

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Make a Great Vendor / Agency / Consulting Pitch – Win Big Contracts

Some of us have had opportunities to pitch our companies or services to clients. Almost all of us have had opportunities to sit through sales pitches from vendors and consultants. I have had the privilege of attending atleast 75 vendor or consultant presentations. It is amazing how often they turn out to be sad cases of hara kari.

Since very few vendors actually ask for feedback after their presentation, fewer still actually get anything even if they ask, here is my humble feedback on what to do right, or more precisely what not to do, in order to win that next big contract. If you think this is of any value to…

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