The great discussion on the last post on Visitors generated a lot of great comments. One of the great side benefits was that Scott (benry.net/blog) shared a great document and a link that IMHO would be quite beneficial to all our readers. Thanks very much Scott.
The first document is Web Analytics Key Metrics and KPI’s (Key Performance Indicators) by the WAA. Click here to download (14 pages).
Why should you read this document? Guy Creese and Jason Burby have done a fantastic job of:
Outlining KPI’s by Site Type: Content sites (ad based & subscription based), Customer Service sites, Commerce sites and Lead gen sites.
Identifying KPI’s by Process: Reach…
Keep reading: Two Definitions Documents & A Web Analytics Interview. »