Google AdWords plus Google Analytics: Market Manipulation and Possibility of Mischief ?

EricB’s recent post on his excellent blog Inside Analytics was on the topic of Analytics and Results. It covered two things (Eric correct me if I misstate anything):

1) Concern in the blogosphere and elsewhere around potential for misuse by Google of data they have from AdWords and Google Analytics and

2) Need for defining a new industry standard for measuring “conversions” or “actions”.

I started to write a comment on his post around the first point but it got so long that I thought it might be better off as a blog post.

Context and "Back Story":

There seems to be some concern in the industry, newspapers and…

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Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric

How many metrics can you call adorable?  Site abandonment rate is an adorable metric, to me : ), for these reasons:

Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line.

It measures the customer interaction in a very small number of web pages, probably one for cart and two to three for checkout. How many metrics out there can compete with that? Few pages, awesome optimization potential.

Win-Win: By the time visitors fall into the influence of this metric they want to give…

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