Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs)

I recently had the opportunity to record a couple of podcasts with Wendi Malley of the Web Analytics Association’s Research Committee. The topic of the podcasts was Measuring Rich Media. A heavy and ambiguous topic if there ever was one. Wendi was kind enough to point me to the Wikipedia definition of Rich Media:

Rich media is the term used to describe a broad range of interactive digital media that exhibit dynamic motion, taking advantage of enhanced sensory features such as video, audio and animation. The term is used to describe widely varying technologies and implementations and an exact definition is elusive.

Like everyone else I have used lots…

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E-consultancy Masterclass Reflections: Personas, Customer Value, Customer Retention and Non-line Marketing

The 2006 e-consultancy Online Marketing Masterclass event in London was a jam packed day of fantastic speakers, a wonderfully intelligent audience and great conversations. The RIBA is a great location as well, Ashley and the nice e-consultancy team deserve a big round of applause.

As at all such events there was so much to learn from attending and speaking and from the audience questions. All nine presentations were great but here are two that had I think had particularly relevant insights for readers of Occam’s Razor. I have excerpted the relevant slides, which are followed by a brief commentary that provides my interpretation (a format similar to the emetrics DC summit reflections).

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