Occasionally we revisit a well established / standard metrics or report and take a fresh look at it. The first metric we look at was Visitors (Visits, Unique Visitors). In the second one of the series we will look at a very standard metric Exit Rate and one specific report, Top Exit Pages.
All web analytics tools contain the Top Exit Pages report. In terms of mechanics the web analytics tool take the last page viewed in each visitor session and the report simply shows that pages that appear most frequently (by a raw count) as the last one in visitor sessions.
On paper this metric (remember it is…
Keep reading: Standard Metrics Revisited: #2: Top Exit Pages. »