In early September we had covered the challenges that web analytics Vendors were facing as we look forward. The view from the other side, that of Practitioners, is very different.
This post covers the challenges that web analytics Practitioners and their employers are facing.
Quick Summary of the Challenges: # 5: Lack of relevant talent / skills
# 4: Entrenched mindsets
# 3: The web is dead (and what in God’s name is Web 2.0?)
# 2: Its not about you anymore, its about them (Customers). Sadly. :)
# 1: It is no longer “Web Analytics”
# 0: One bonus recommendation (see below!)