E-consultancy Masterclass Reflections: Personas, Customer Value, Customer Retention and Non-line Marketing

The 2006 e-consultancy Online Marketing Masterclass event in London was a jam packed day of fantastic speakers, a wonderfully intelligent audience and great conversations. The RIBA is a great location as well, Ashley and the nice e-consultancy team deserve a big round of applause.

As at all such events there was so much to learn from attending and speaking and from the audience questions. All nine presentations were great but here are two that had I think had particularly relevant insights for readers of Occam’s Razor. I have excerpted the relevant slides, which are followed by a brief commentary that provides my interpretation (a format similar to the emetrics DC summit reflections).

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London Calling. Dinner Anyone?

I am going to be in London next week presenting at the E-consultancy Masterclass. I was wondering if anyone would like to get together for dinner on Tuesday night, November 21st. We can talk shop or web analytics or the Iraq war (!) or anything else. If you are interested please email me at blog at kaushik dot net.

Perhaps we can meet at 1800 hrs and go from there until we have to get back to our homes / work. : )

I am staying at: 162 Cromwell Road London SW5 0TT. I honestly have no idea where it is, but some place close to this location would be…

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