A reader asked this simple question recently:
> thought you might have some ideas on what kind of skills or experience you see as essential in leading a Web Analytics group
Ahhh… a bigger challenge. I started my reply with:
This is such a big question, I don't know if I can give a pithy answer.
But then did go on to give a pithy answer outlining six key skills that I thought were essential. : )
Hypothesizing that there are perhaps others who might find the answer helpful I wanted to post it here as well. Since I have a few more minutes now than when I replied to JH…
Keep reading: Seven Skills to Look for in a Web Analytics Manager »