Seven Skills to Look for in a Web Analytics Manager

A reader asked this simple question recently:

> thought you might have some ideas on what kind of skills or experience you see as essential in leading a Web Analytics group

Ahhh… a bigger challenge. I started my reply with:

This is such a big question, I don't know if I can give a pithy answer.

But then did go on to give a pithy answer outlining six key skills that I thought were essential. : ) 

Hypothesizing that there are perhaps others who might find the answer helpful I wanted to post it here as well. Since I have a few more minutes now than when I replied to JH…

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Hiring a Senior Web Analyst? Here's a Suggested Job Requisition / Description

There are a lot of jobs posted in different places essentially looking for the same kind of person: Web Analyst. Someone who can come in and provide insights to companies who have massive amounts of clickstream data, insights that will be used to drive actions which have a reasonable chance of success when measured by key site outcome metrics (Revenue, Conversion Rate, Problem Resolution Rate, Customer Satisfaction etc).

It is interesting to note that all these job requisitions are different and have various points of emphasis in skills or other things. So here is a suggested job req for your consideration (and use if you want to). It is not…

Keep reading: Hiring a Senior Web Analyst? Here's a Suggested Job Requisition / Description »