Web Analysis: In-house or Out-sourced or Something Else?

A reader of our blog Ravi P asked: whether web analytics is great being in-house or should it be out-sourced ? or it could be some type of hybrid model? What a great question, thanks Ravi.

At the moment across the ecosystem there does not seem to be a single model that is totally dominant. We have some web analytics teams in companies that are all in-house. We have a whole bunch that are sort of a hybrid, some work done in-house but most of the work done by individual outside Consultants  or via one of the larger web analytics consulting Companies. There are fewer completely out-sourced models for some…

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Five "Ecosystem" Challenges for Web Analytics Practitioners

In early September we had covered the challenges that web analytics Vendors were facing as we look forward. The view from the other side, that of Practitioners, is very different.

This post covers the challenges that web analytics Practitioners and their employers are facing.

Quick Summary of the Challenges: # 5: Lack of relevant talent / skills

# 4: Entrenched mindsets

# 3: The web is dead (and what in God’s name is Web 2.0?)

# 2: Its not about you anymore, its about them (Customers). Sadly. :)

# 1: It is no longer “Web Analytics”

# 0: One bonus recommendation (see below!)

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