Standard Metrics Revisited: #2: Top Exit Pages.

Occasionally we revisit a well established / standard metrics or report and take a fresh look at it. The first metric we look at was Visitors (Visits, Unique Visitors). In the second one of the series we will look at a very standard metric Exit Rate and one specific report, Top Exit Pages.

All web analytics tools contain the Top Exit Pages report. In terms of mechanics the web analytics tool take the last page viewed in each visitor session and the report simply shows that pages that appear most frequently (by a raw count) as the last one in visitor sessions.

On paper this metric (remember it is…

Keep reading: Standard Metrics Revisited: #2: Top Exit Pages. »

The Great Web Data Capture Debate: Web Logs or JavaScript Tags?

There are many different options at our disposal when it comes to collecting web clickstream data. We can use web logs, web beacons, javascript tags and packet sniffers. Each methodology comes with its own unique set of benefits and challenges.

[Read this entry in wikipedia for pro's and con's of web logs and javascript tags, Dr. Stephen Turner has done a great job there. Aurélie's post and Juan's post have great insights into packet sniffing as a source of clickstream data.]

But if one takes a quick pulse of the Practitioner conversations around data capture it becomes clear very quickly that the largest number of current implementations (shear volume) use…

Keep reading: The Great Web Data Capture Debate: Web Logs or JavaScript Tags? »