At conferences and summits there are always a lot of vendors and I imagine these events are really hard for them. Two reasons:
1) They have to stand out in a large crowd. 2) They have to do #1 when the most get is two to five mins with each person who stops at their booth.
But from a customers perspective this is a very interesting situation because it might be easy to see how good each vendor is by how they react to this high pressure environment.
I took some time at the recent emetrics summit in Washington DC to get to know all the vendors who had booths in the exhibition area. I…
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