Hello, My Name is Avinash. What is Unique About You?

At conferences and summits there are always a lot of vendors and I imagine these events are really hard for them. Two reasons:

1) They have to stand out in a large crowd. 2) They have to do #1 when the most get is two to five mins with each person who stops at their booth.

But from a customers perspective this is a very interesting situation because it might be easy to see how good each vendor is by how they react to this high pressure environment.

I took some time at the recent emetrics summit in Washington DC to get to know all the vendors who had booths in the exhibition area. I…

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Seven Steps to Creating a Data Driven Decision Making Culture.

The title of my presentation at the Washington DC Emetrics summit was: Creating a Data Driven Web Decision Making Culture – Lessons, Tips, Insights from a Practitioner.

My hope was to share tips and insights that might help companies move from just having lots and lots of data to creating cultures where decisions are made not on gut-feel, or the proverbial seat of the pants, but rather based on data.

In this post I hope to share the essence of some of the main ideas communicated in the speech. The format is: words from the slide followed by a short narrative on the core message of the slide. Hope you find it…

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