The Great Web Data Capture Debate: Web Logs or JavaScript Tags?

There are many different options at our disposal when it comes to collecting web clickstream data. We can use web logs, web beacons, javascript tags and packet sniffers. Each methodology comes with its own unique set of benefits and challenges.

[Read this entry in wikipedia for pro's and con's of web logs and javascript tags, Dr. Stephen Turner has done a great job there. Aurélie's post and Juan's post have great insights into packet sniffing as a source of clickstream data.]

But if one takes a quick pulse of the Practitioner conversations around data capture it becomes clear very quickly that the largest number of current implementations (shear volume) use…

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Ten Minutes With… Mike Moran, IBM

In this installment of the Ten Minutes With series we speak with Mike Moran, Product Manager for IBM's OmniFind search product. I was thrilled when Mike agreed to do this interview since he is so well known in this space and always has such deep insights. The fact that we can benefit from his wisdom on such a popular / important / cool topic is such a treat.

There are so many things about Mike, I don’t know where to start. First off he is the author of a wildly successful book on SEM: Search Engine Marketing Inc. The book, co-authored with Bill Hunt, has praise left, right and center…

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