All Web Analytics Applications Should Be Free! Not.

A dear friend who works for a nice Web Analytics vendor wrote in an email something that surprised me a little bit. If someone else had said that it would not have been such a surprise, but it was someone whom I know well and for whom I have the greatest respect.

In the email the statement that my friend made was:

[ … ] your repeated insistence that web analytics applications should be free [ … ]

 This really made me think along two angles:

1] Hmm… does not sound like I have ever said that explicitly or implicitly.

2] Do I really think that? Should all applications…

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Ten Minutes With….. Brett Crosby, Google Analytics

For this installment of the Ten Minutes series we have the great privilege of meeting Brett Crosby from Google Analytics. Many of us also know Brett as one of the co-founders of Urchin.

I met Brett at the start of the year at a Frost & Sullivan event. During that interaction, and all subsequent ones, I have been struck by Brett’s knowledge of the delightful web analytics space as well as his passion for driving Google Analytics towards solving real customer problems.

I had originally sent these questions to Brett for an interview at the end of June. He had agreed to do the interview right away but warned…

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