How To Measure Success of a Blog (120 Days in Numbers)

[There is a updated version of this post, please check out:           Tips For Measuring Success Of Your Blog (365 Days In Numbers).]

Due to the sheer diversity of blogs and relative youth of the medium there is a lack of standardized approaches towards measuring success of blogs. We have standard web analytics packages we use, we have technorati and alexa to give us rankings and we have our feed stats.

But this does not make things easier, for example how do you relate the web analytics data with the feed data (after our friendly debates over what analytics stats mean)?

This post attempts…

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Two Definitions Documents & A Web Analytics Interview.

The great discussion on the last post on Visitors generated a lot of great comments. One of the great side benefits was that Scott (benry.net/blog) shared a great document and a link that IMHO would be quite beneficial to all our readers. Thanks very much Scott.

The first document is Web Analytics Key Metrics and KPI’s (Key Performance Indicators) by the WAA. Click here to download (14 pages).

Why should you read this document? Guy Creese and Jason Burby have done a fantastic job of:

Outlining KPI’s by Site Type: Content sites (ad based & subscription based), Customer Service sites, Commerce sites and Lead gen sites.

Identifying KPI’s by Process: Reach…

Keep reading: Two Definitions Documents & A Web Analytics Interview. »