Hiring a Senior Web Analyst? Here's a Suggested Job Requisition / Description

There are a lot of jobs posted in different places essentially looking for the same kind of person: Web Analyst. Someone who can come in and provide insights to companies who have massive amounts of clickstream data, insights that will be used to drive actions which have a reasonable chance of success when measured by key site outcome metrics (Revenue, Conversion Rate, Problem Resolution Rate, Customer Satisfaction etc).

It is interesting to note that all these job requisitions are different and have various points of emphasis in skills or other things. So here is a suggested job req for your consideration (and use if you want to). It is not…

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Ten Minutes With…….. Jason Burby, ZAAZ

There is perhaps no other person in our young Web Analytics industry who is quite as prolific as Jason Burby. Maybe Mr. Sterne, but thats about it. Jason is the Director of Web Analytics / Optimization at ZAAZ.

In his role at ZAAZ he leads the team that does cutting edge analytics and consulting for some of the biggest companies in the US, he also speaks at many conferences (in the US and abroad), he hosts seminars, he writes columns (example: ClickZ), he is the co-Chair of the WAA Standards committee and a bunch more things.

I had the opportunity recently to spend a day with the whole team at ZAAZ and…

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