In late 2011, Google announced an effort to make search behavior more secure. Logged-in users were switched to using httpS from http. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results.
This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided .
Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools.
Yahoo! has recently announced switching to httpS as standard for all mail users,…