Occam’s Razor by Avinash Kaushik

A simple listing of videos, podcasts, articles, and interviews that you might find to be of value.

• Six Pixels of Separation: Podcast: Feb 08, 2010
      Avinash Kaushik With His Hair On Fire.
  

      Download Podcast : MP3 (49 mins, 13 mb)

• Duct Tape Marketing Podcast: Feb 04, 2010
      Marketing podcast with Avinash Kaushik
  

      Download Podcast : MP3 (20 mins, 6 mb)

• Media Post News : Dec 03, 2009
      Keyword Campaigns Must Grow Longer Tails
• Vancouver Sun : Oct 07, 2009
      Successful Web strategy is in enticing visitors to stay awhile
• MediaPost Search Insider : Oct 05, 2009
      CPG, Search, & Circular Logic
• WebmasterRadio.com: Press This: Podcast: Sep 15, 2009
      Blog Analytics and Metrics.
  

      Download Podcast : MP3 (55 mins, 13 mb)

• Six Pixels of Separation: Podcast: Aug 23, 2009
      Web Analytics 2.0 With Avinash Kaushik.
  

      Download Podcast : MP3 (25 mins, 6 mb)

• DMNews : Aug 04, 2009
      The Social Media Alter Ego
• Site Visibility: Podcast: July 29, 2009
      Podcast Interview With World Leading Anayltics Authority Avinash Kaushik.
  

      Download Podcast : MP3 (40 mins, 36 mb)

• MediaPost, Marketing Daily: July 09, 2009
      Small Effort, Big Gains: Winning With Analytics
• Small Business Newz: June 19, 2009
      The Analytics of Customer Loyalty
• Marketing Magazine: June 15, 2009
      The Numbers Game
• Web Marketing Today: Video: May 26, 2009
      Innovative Uses for Twitter for Small Business – Avinash Kaushik.
• LaVanguardia.es: May 21, 2009
      Avinash Kaushik: “La web será más inteligente y se anticipará: nos envolverá”
• Web Marketing Today: Video: May 19, 2009
      Useful Key Performance Indicators (KPIs) for Small Businesses – Avinash Kaushik.
• Google: Video: May 18, 2009
      Little Changes, Large Results: 5 Things Marketers Can Do Now.
• The Vancouver Sun : Apr 24, 2009
      What’s working and what isn’t is right at your fingertips.
• Six Pixels of Separation: Podcast: Apr 19, 2009
      Orgasmic Digital Marketing with Avinash Kaushik.
  

      Download Podcast : MP3 (35 mins, 6 mb)

• Advertising Age : Mar 30, 2008
      The Right Data Makes Marketing More Effective.

        Click for the Archived Version

• Info Brand Digital – Argentina : Mar 30, 2008
      Google trajo a Avinash Kaushik, su gurú de Web Analytics.
• Mequoda Daily : Mar 05, 2008
      Rethinking Decision-Making in a 2.0 World.
• Ad Age : Mar 03, 2008
      Don’t Just Use Site to Sell Subscriptions.
• Buzz Marketing For Technology: Podcast: Nov 18, 2008
      Secrets of Web Analytics – a podcast with Avinash Kaushik.
  

      Download Podcast : MP3 (26 mins, 6 mb)

• Inc Magazine : Oct 29, 2008
      Improving Your Sense of Site. Your web analytics report is filled with clues on how to boost sales.
• The Conversation Marketing Summit: Video: Oct 20, 2008
      The Super Metrics: Data that Matters in Conversational Media.
      [Bonus at the start: Why the "engagement" metric equals "truthiness"!]
• Internet Retailer : Sept 25, 2008
      Focusing on key web site metrics through analytics
• ECommerce-Guide : Sept 18, 2008
      Web Analytics Primer: Five Metrics Demystified
• Intelligent Enterprise : Sept 17, 2008
      Rethink Web Analytics For the ‘2.0′ World
• Information Week : Sept 17, 2008
      5 Web Lessons From Google’s Analytics Guru
• The Vancouver Sun : Sept 11, 2008
      Google’s faith-based initiative
• FutureNow Blog: Podcast: Sept 11, 2008
      Avinash Kaushik & Bryan Eisenberg Discuss Testing.
  

      Download Podcast : MP3 (24 mins, 5 mb)

• ClickZ : Enid Burns : Sept 03, 2008
      Questions for Avinash Kaushik, Analytics Evangelist at Google
• SES Conference Expo YouTube Channel: Video: Aug 22, 2008
      Avinash’s Long Tail Terms, Bouncy Icebergs, and Analytics.
• San Francisco Chronicle : Aug 20, 2008
      Tools teach owners about Web site traffic
• Fast Company: WorkFast.TV with Robert Scoble : Video: Aug 07, 2008
      How Analytics Are Changing Business

• Website Magazine : Aug 01, 2008
      Understanding Consumer Behavior with Web Analytics
• The Montreal Gazette : July 24, 2008
      Hire a sales rep named Google: The key to selling on the Web is a few clicks away
• Twinkle Netherlands: July 17, 2008
      Avinash Kaushik:‘Webanalytics is sexy’
      [Google Translate Version.]
• Tampa Bay’s Media Talk: Video: July 17, 2008
      Why Websites “Suck”?

• Dutch Cowboys: Podcast: July 10, 2008
      Kaushik: ‘Analytics is a 3 year old baby’
      [Google Translate Version.]
  

      Download Podcast : MP3 (22 mins, 5 mb)

• JMP Innovators’ Summit: Podcast: July 01, 2008
      Web Analysis = Powerful Profitable Clues!
  

      Download Podcast : MP3 (23 mins, 5 mb)

• Compete.Com : Cynthia Stephens
      Interview with Analytics Evangelist Avinash Kaushik
      Part One: June 24, 2008
      Part Two: June 25, 2008
• EL PAÍS S.L. Madrid: June 19, 2008
      “La web da información más rica sobre la audiencia que la televisión”
      [Google Translate Version.]
• Burlington Free Press : June 18, 2008
      Online Marketing Boot Camp Begins
• Advertising Age – Ad Age : May 24, 2008
      Google’s ‘Analytics Evangelist’ Explains Why Websites ‘Suck’

• iCitizen 2008: Video: May 21, 2008
      A Battle Cry for Qualitative Metrics

• Web Marketing Today: Video: May 10, 2008
      Rethinking Search: Keyphrases & Long Tail
• DaveChaffey.com Internet Marketing: May 02, 2008
      Avinash Kaushik – On web business optimisation

• Infopresse Canada : Marie-Claude Ducas: Apr 18, 2008
      Les humains avant les logiciels (Humans Before Software)
      [French Article + English Videos]
      YouTube: Avinash Kaushik at Web Analytics Day: Clip 1, Clip 2, Clip 3, Clip 4.

• e-consultancy : Richard Maven: Apr 01, 2008
      Avinash Kaushik on Visitor Experience Optimisation

• MediaPost Online Publishing Insider : Kevin Mannion: Mar 27, 2008
      Who Are The People Behind The Numbers?

• SESConferenceExpo: Video: Mar 17, 2008
      Web Analytics at SES NY 2008 with Greg Jarboe & Avinash Kaushik

• Computer World – Business Intelligence Feb 25, 2008
        Life after page views: Web analytics 2.0

• ClickZ : Neil Mason

  Jan 22, 2008 : Web Analytics: Insights From the Front Line, Part 1
  Feb 5, 2008 : Web Analytics: Insights From the Front Line, Part 2

• Google Inc.: Video: Dec 11, 2007
      Internal Site Search Analysis & Visitor Intent
• Six Pixels Of Separation: Mitch Joel : Podcast : Nov 18, 2007
      Widgets, Analytics And The Fluid Web With Avinash Kaushik
  

        Download Podcast : MP3 (49 mins, 18 mb)

• Web Strategy by Jeremiah : MicroMedia: Utterz : Nov 10, 2007
      Interview with Avinash Kaushik
• EightBlack Blog: Video: Nov 09, 2007
      Avinash Kaushik talks with Simon Chen at Blogworld Expo
• ClickZ – Mike Grehan : Podcast : Oct 22, 2007
      Online Marketing Crimes and Misdemeanors
  

        Download Podcast : MP3 (46 mins, 18 mb)

• Six Pixels Of Separation: Mitch Joel : Podcast : Sept 30, 2007
      CarCast With Bryan Eisenberg And Avinash Kaushik
  

        Download Podcast : MP3 (37 mins, 11 mb)

• The Globe And Mail : Sept 27, 2007
      Data give miners the shaft
  

• Google Inc.: Video: Web Analytics: An Hour a Day : Sept 05, 2007
      Authors@Google Presents Avinash Kaushik
• IT Management: Aug 29, 2007
      Top 100 Tech Blogs: the Datamation List
  

• Google Inc.: Video : Aug 01, 2007
      Rules for Web Analytics Revolutionaries
• Duct Tape Marketing : Podcast : June 29, 2007
      Marketing podcast with Avinash Kaushik
  

        Download Podcast : MP3 (17 mins, 3 mb)

• Future Now Post : Grokcast : June 18, 2007
      Interview with Analytics Evangelist Avinash Kaushik
  

        Download Podcast : MP3 (16 mins, 4.4 mb)

• Future Now Post : Grokcast : June 15, 2007
      Avinash Kaushik on “Web Analytics An Hour A Day”
  

        Download Podcast : MP3 (18 mins, 4.9 mb)

• Eight Black : Podcast : May 03, 2007
      An Interview With Avinash Kaushik
  

        Download Podcast : MP3 (65 mins, 10.4 mb)

• CRMguru : Feb 12, 2007
      You Are Not the Target Audience
  

• Stone Temple Consulting : Podcast : Feb 09, 2007
      Competitive Intelligence Tools Interview with Avinash Kaushik
  

        Download Podcast : MP3 (41 mins, 4.8 mb)

• Web Analytics Association : Podcast : Nov 14, 2006
      Measuring RSS and Blogs: Interview with Avinash Kaushik
  

        Download Podcast : MP3 (34 mins, 3.9 mb)

• Web Analytics Association : Podcast : Nov 14, 2006
      Measuring Rich Internet Applications: Interview with Avinash Kaushik
  

        Download Podcast : MP3 (39 mins, 4.6 mb)

• Chicago Tribune : Sept 27, 2006
  [Northwestern University: Media Management Center, 27 Sept, Newsday, 27 Sept, Belleville News-Democrat, 04 Oct, The News Sentinel, 04 Oct, The Wichita Eagle, 07 Oct, Oman Tribune]
      They know their audience: Page views? Unique visitors? Hits? How the Internet methodically measures its users
  

• Your SEO Plan : Aug 21, 2006
      Interview with Avinash Kaushik
  

• Google: TechTalk – Video : July 24, 2006
      Customer Centric Web Decision Making (@ Google Video)
  

• Ecommerce Guide : June 26, 2006
      How to Use Web Analytics
  

• Marketing Monger : Podcast : May 28, 2006
      Interview with Avinash Kaushik of Intuit
  

        Download Podcast : MP3 (22 mins, 5.12 mb)

• MindComet : Guide : March 13, 2006
      Top Ten Things to Know About Web Analytics (PDF)
• Internet Marketing Voodoo : Podcast : March 06, 2006
      Traditional Web Analytics is Dead
       Download Podcast : MP3 (21 mins, 4.9 mb)
• MediaPost Search Insider: January 31, 2006
      Laziness And Personalization In Phoenix [Cached Version]
• Jim Stern Foviance Best Practices Newsletter: December 2005:
      Your Website is Not a Website
• ClickZ: November 11, 2005:
      Is Online Marketing Growing Up?
• ClickZ: April 18, 2005:
      Questions for Analytics-Driven Marketers