Eric is on a path to conduct 1,000 podcasts of Marketers, Innovators and Entrepreneurs. If you are interested in those three categories I definitely recommend his blog, he has spoken to very interesting people in the web space.
You can also download the podcast here: MarketingMonger Podcast (5.12 mb, 22 mins).
In our conversation we covered many points in the web analytics and insights arena. The following questions we covered in some detail:
- What to look for when looking for great Web Analytics, and where?
- How do you begin to figure out what the most crucial metrics are?
- Where will web analytics be in three years?
- What will be our challenges?
One of my key take-aways from doing the podcast was that a connection from Sweden to the US from Skype to my land line phone can sound pretty decent. I wonder if the Vonage IPO should not have tanked. :~]
If you do take 22 mins to listen to the podcast I would love to get your feedback, please come back to leave a comment. Let me know how you would have answered the questions differently.